Blog

Engaging with the New Zealand Rural Sector

The factors that drive the rural economy have always been land, weather, markets, profitability, family and lifestyle. Now digital communication in all its forms has joined this list as both an enabler, knowledge and relationship tool. Therefore companies servicing this sector need to evolve the way they are engaging with their customers.

What is a Marketing Audit?

The COO’EE marketing audit process helps your company analyze and evaluate your B2B marketing strategies, activities, goals and results.

This process provides an objective view.

Things franchisees should know about digital marketing

Many franchisees (and franchisors!) and dealers find email, social media and online branding more overwhelming than helpful. Most businesses don’t have time to manage their digital marketing presence and therefore the habit of doing enough just to get by seems ok for their business. Eg. The company Facebook page only has posts about special offers while your competitors have daily posts.

Are you as accessible to your customers as possible?

The percentage of Google searches on mobile in New Zealand have increased over the years and the same applies to customer shopping behavior. 55% of New Zealanders use their smartphone to research or purchase products. 94% of smartphone users purchased a local and entertainment product, 93% purchased a retail product, 79% purchased a tech product and 73% smartphone users purchased a travel product.

Why we partner with Google and why you should partner with us

As a certified Google Partner, we are privileged to be forwarded insights and guidance that help us help our clients generate an improved R.O.I on their digital investment.

As your customers information needs evolve and as more and more companies understand the value of and the need to compete for a top Google ranking, working with a company that is on top of Google’s ongoing changes and evolution becomes essential.

Social Media trending in New Zealand

Numbers in the 2015 digital world report suggests that digital growth shows no signs of slowing anytime soon. Almost 45% of the world’s population now has access to the internet, representing a significant jump. In New Zealand 57% of New Zealand internet users visit social sites at least monthly.

Ideas for Fonterra?

Arla Foods, a global dairy company has developed a high-protein Snack Cake solution that will enable bakery companies to target opportunities created by the ‘snackification’ of meal occasions.

Coffee to go?

Australian outdoor clothing retailer, Mountain Designs, has unveiled a clothing range made using recycle coffee grounds. The range includes men’s, women’s and children’s vests and has insulation manufactured from a mix of recycled coffee fibre – benefits include drying quickly and absorbing odours.

The Importance of Mobile

Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped.

Farming in the city?

“Green in the City” grows mostly organic vegetables in floating beds of water (without soil) on the rooftop of Dizengoff Center, Tel Aviv’s central shopping mall.