Blog

 

Engaging with the New Zealand Rural Sector

Posted: 4 Nov 2015
Tags New Zealand business, Technology, communication, rural marketing, business, Agriculture
Comments

The factors that drive the rural economy have always been land, weather, markets, profitability, family and lifestyle. Now digital communication in all its forms has joined this list as both an enabler, knowledge and relationship tool. Therefore companies servicing this sector need to evolve the way they are engaging with their customers.


 

What is a Marketing Audit?

Posted: 2 Nov 2015
Tags marketing audit, generate leads, sales performance, business development, business assessment, business reviews
Comments

The COO’EE marketing audit process helps your company analyze and evaluate your B2B marketing strategies, activities, goals and results.

This process provides an objective view.


 

Things franchisees should know about digital marketing

Posted: 29 Oct 2015
Tags online advertising, social media platform, local listings, marketing, generate leads, online review, smartphones, social media, digital marketing, google analytics, email marketing
Comments

Many franchisees (and franchisors!) and dealers find email, social media and online branding more overwhelming than helpful. Most businesses don’t have time to manage their digital marketing presence and therefore the habit of doing enough just to get by seems ok for their business. Eg. The company Facebook page only has posts about special offers while your competitors have daily posts.


 

Are you as accessible to your customers as possible?

Posted: 27 Oct 2015
Tags loyal customers, Google Adwords campaign, digital marketing strategies, generate leads, business development, business, customer engagement, Brand identity, customer behaviour
Comments

The percentage of Google searches on mobile in New Zealand have increased over the years and the same applies to customer shopping behavior. 55% of New Zealanders use their smartphone to research or purchase products. 94% of smartphone users purchased a local and entertainment product, 93% purchased a retail product, 79% purchased a tech product and 73% smartphone users purchased a travel product.


 

Why we partner with Google and why you should partner with us

Posted: 23 Oct 2015
Tags digital updates, Technology, whats trending, marketing and communications, business development, digital, visibility
Comments

As a certified Google Partner, we are privileged to be forwarded insights and guidance that help us help our clients generate an improved R.O.I on their digital investment.

As your customers information needs evolve and as more and more companies understand the value of and the need to compete for a top Google ranking, working with a company that is on top of Google’s ongoing changes and evolution becomes essential.


 

Social Media trending in New Zealand

Posted: 22 Oct 2015
Tags Technology, whats trending, new followers, customer engagement, Brand identity, customer behaviour, social media, twitter
Comments

Numbers in the 2015 digital world report suggests that digital growth shows no signs of slowing anytime soon. Almost 45% of the world’s population now has access to the internet, representing a significant jump. In New Zealand 57% of New Zealand internet users visit social sites at least monthly.


 

Ideas for Fonterra?

Posted: 21 Oct 2015
Tags New Zealand business, business development, Brand identity, business reviews
Comments

Arla Foods, a global dairy company has developed a high-protein Snack Cake solution that will enable bakery companies to target opportunities created by the ‘snackification’ of meal occasions.


 

Coffee to go?

Posted: 16 Oct 2015
Comments

Australian outdoor clothing retailer, Mountain Designs, has unveiled a clothing range made using recycle coffee grounds. The range includes men’s, women’s and children’s vests and has insulation manufactured from a mix of recycled coffee fibre – benefits include drying quickly and absorbing odours.


 

The Importance of Mobile

Posted: 14 Oct 2015
Tags market change, loyal customers, Mobile, generate leads, business, sales, search, customer engagement, customer feedback, customer behaviour, Smartphone, social media, digital marketing
Comments

Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped.


 

Farming in the city?

Posted: 12 Oct 2015
Tags business development, business, city farming, farming
Comments

“Green in the City” grows mostly organic vegetables in floating beds of water (without soil) on the rooftop of Dizengoff Center, Tel Aviv’s central shopping mall.


Recent Posts


Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011