Blog

What is a Marketing Audit?

The COO’EE marketing audit process helps your company analyze and evaluate your B2B marketing strategies, activities, goals and results.

This process provides an objective view.

Things franchisees should know about digital marketing

Many franchisees (and franchisors!) and dealers find email, social media and online branding more overwhelming than helpful. Most businesses don’t have time to manage their digital marketing presence and therefore the habit of doing enough just to get by seems ok for their business. Eg. The company Facebook page only has posts about special offers while your competitors have daily posts.

Are you as accessible to your customers as possible?

The percentage of Google searches on mobile in New Zealand have increased over the years and the same applies to customer shopping behavior. 55% of New Zealanders use their smartphone to research or purchase products. 94% of smartphone users purchased a local and entertainment product, 93% purchased a retail product, 79% purchased a tech product and 73% smartphone users purchased a travel product.

The Importance of Mobile

Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped.

Digital Marketing: Getting with the programme – Part 1

What is digital marketing?

Digital marketing is that subset of marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business prospects. Internet Marketing is a major component of digital marketing.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.

7 Tips on creating a business blog that works!

It is now widely accepted that blogging is good for the health of your business. However, if you are going to put the time and effort into writing a business blog, you may as well make it the best it can be by starting off with research, a plan and a commitment to blog yourself or via a third party on a regular basis.

For the D.I.Y bloggers out there, here are some tips.

Facing up to the digital facts

As we live in the ever changing digital world, Facebook has become part of most New Zealand businesses. Having a company Facebook page can be a powerful tool for driving sales, generating leads, starting conversation and listening to the market without spending big. Is it part of yours?