Blog

Are you as accessible to your customers as possible?

The percentage of Google searches on mobile in New Zealand have increased over the years and the same applies to customer shopping behavior. 55% of New Zealanders use their smartphone to research or purchase products. 94% of smartphone users purchased a local and entertainment product, 93% purchased a retail product, 79% purchased a tech product and 73% smartphone users purchased a travel product.

Digital Priotiries

This is the priority being given to digital initiatives in 2015 by 200 major companies across New Zealand and Australia. How does this compare to your budget allocations?

What are New Zealand’s senior managers frightened of?

“If it isn’t broken, don’t fit it”, is the kind of thinking many businesses are glued to which may cause them to miss opportunities that involves marketing technology or a new way of doing business. This “head in the sand” approach is typically taken by senior managers when considering change including the implementation of social media and digital marketing strategies.