Engaging with the New Zealand Rural Sector

Posted: 4 Nov 2015
Tags New Zealand business, Technology, communication, rural marketing, business, Agriculture

The factors that drive the rural economy have always been land, weather, markets, profitability, family and lifestyle. Now digital communication in all its forms has joined this list as both an enabler, knowledge and relationship tool. Therefore companies servicing this sector need to evolve the way they are engaging with their customers.


Ideas for Fonterra?

Posted: 21 Oct 2015
Tags New Zealand business, business development, Brand identity, business reviews

Arla Foods, a global dairy company has developed a high-protein Snack Cake solution that will enable bakery companies to target opportunities created by the ‘snackification’ of meal occasions.


Digital Priotiries

Posted: 14 Sep 2015
Tags New Zealand business, advertising, digital marketing strategies, digital marketing expertise, digital marketing investment, digital marketing

This is the priority being given to digital initiatives in 2015 by 200 major companies across New Zealand and Australia. How does this compare to your budget allocations?


Are you fully booked?

Posted: 11 Aug 2015
Tags market sensitivity, New Zealand business, market change, advertising, market changes in New Zealand, market demand, continuity, market response, unique menu, visibility, Brand identity, business reviews, customer behaviour, small business, Auckland cafe, cafe

Yesterday after an absence of 2 years I visited one of Auckland's leading cafes. This cafe has a seating capacity of 40. At lunch there were only 2 customers, me and one other. Now what's interesting is, this cafe is in the middle of a complex of offices within a combined staff of 250. The majority of whom have obviously withdrawn their patronage.

What's the reason for this?


Successful Business Networking: #3 – Fire!

Posted: 10 Aug 2015
Tags personal development, New Zealand business, senior managers, thought leadership, professional development, small business, busines networking

Now that you have redefined your expectations and approach to Business Networking


Where does e-commerce fit in your business?

Posted: 7 Aug 2015
Tags New Zealand business, consumers, website, business, sales, online purchase behaviour

Two million adults (1,952,000) make a purchase via the internet in the last year. Digital consumers are purchasing more items online (+9% year on year) and spend much more (+21%). New Zealanders now buy 18.2 million items online per annum to the value of $4.6 billion. Spend is expected to reach $4.8 billion by the end of this year.


Successful Business Networking: #2 – Aim!

Posted: 3 Aug 2015
Tags New Zealand business, communication, thought leadership, business development, business, management excellence, busines networking

Having reviewed Successful Business Networking #1 – Ready! You are ready to make the necessary commitment to the process. The amount of time you are prepared to devote to this marketing activity and the environment that is likely to yield you the best returns in terms of your objectives is the next step.


New Zealand beats Australia!

Posted: 9 Mar 2015
Tags New Zealand business, digital, search, Australia

The Harvard Business Review has created a Digital Evolution Index which assessed 50 countries' readiness for the digital economy.


Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)

Posted: 23 Jun 2014
Tags New Zealand business, advertising, marketing, digital, social media, customer

The term laggard dates back to the Diffusion of Innovations Theory (1962) of Everett Rogers which explains (and predicts) that certain groups of people will adopt a technology depending on several factors: knowledge, personality, culture, values and accessibility, among others. The laggards were the group of people who were last to adopt a technology.


What are New Zealand’s senior managers frightened of?

Posted: 20 Jun 2014
Tags New Zealand business, senior managers, digital marketing strategies, small business, social media

“If it isn’t broken, don’t fit it”, is the kind of thinking many businesses are glued to which may cause them to miss opportunities that involves marketing technology or a new way of doing business. This “head in the sand” approach is typically taken by senior managers when considering change including the implementation of social media and digital marketing strategies.

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