Blog

 

Engaging with the New Zealand Rural Sector

Posted: 4 Nov 2015
Tags New Zealand business, Technology, communication, rural marketing, business, Agriculture
Comments

The factors that drive the rural economy have always been land, weather, markets, profitability, family and lifestyle. Now digital communication in all its forms has joined this list as both an enabler, knowledge and relationship tool. Therefore companies servicing this sector need to evolve the way they are engaging with their customers.


 

Ideas for Fonterra?

Posted: 21 Oct 2015
Tags New Zealand business, business development, Brand identity, business reviews
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Arla Foods, a global dairy company has developed a high-protein Snack Cake solution that will enable bakery companies to target opportunities created by the ‘snackification’ of meal occasions.


 

Digital Priotiries

Posted: 14 Sep 2015
Tags New Zealand business, advertising, digital marketing strategies, digital marketing expertise, digital marketing investment, digital marketing
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This is the priority being given to digital initiatives in 2015 by 200 major companies across New Zealand and Australia. How does this compare to your budget allocations?


 

Are you fully booked?

Posted: 11 Aug 2015
Tags market sensitivity, New Zealand business, market change, advertising, market changes in New Zealand, market demand, continuity, market response, unique menu, visibility, Brand identity, business reviews, customer behaviour, small business, Auckland cafe, cafe
Comments

Yesterday after an absence of 2 years I visited one of Auckland's leading cafes. This cafe has a seating capacity of 40. At lunch there were only 2 customers, me and one other. Now what's interesting is, this cafe is in the middle of a complex of offices within a combined staff of 250. The majority of whom have obviously withdrawn their patronage.

What's the reason for this?


 

Successful Business Networking: #3 – Fire!

Posted: 10 Aug 2015
Tags personal development, New Zealand business, senior managers, thought leadership, professional development, small business, busines networking
Comments

Now that you have redefined your expectations and approach to Business Networking


 

Where does e-commerce fit in your business?

Posted: 7 Aug 2015
Tags New Zealand business, consumers, website, business, sales, online purchase behaviour
Comments

Two million adults (1,952,000) make a purchase via the internet in the last year. Digital consumers are purchasing more items online (+9% year on year) and spend much more (+21%). New Zealanders now buy 18.2 million items online per annum to the value of $4.6 billion. Spend is expected to reach $4.8 billion by the end of this year.


 

Successful Business Networking: #2 – Aim!

Posted: 3 Aug 2015
Tags New Zealand business, communication, thought leadership, business development, business, management excellence, busines networking
Comments

Having reviewed Successful Business Networking #1 – Ready! You are ready to make the necessary commitment to the process. The amount of time you are prepared to devote to this marketing activity and the environment that is likely to yield you the best returns in terms of your objectives is the next step.


 

New Zealand beats Australia!

Posted: 9 Mar 2015
Tags New Zealand business, digital, search, Australia
Comments

The Harvard Business Review has created a Digital Evolution Index which assessed 50 countries' readiness for the digital economy.


 

Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)

Posted: 23 Jun 2014
Tags New Zealand business, advertising, marketing, digital, social media, customer
Comments

The term laggard dates back to the Diffusion of Innovations Theory (1962) of Everett Rogers which explains (and predicts) that certain groups of people will adopt a technology depending on several factors: knowledge, personality, culture, values and accessibility, among others. The laggards were the group of people who were last to adopt a technology.


 

What are New Zealand’s senior managers frightened of?

Posted: 20 Jun 2014
Tags New Zealand business, senior managers, digital marketing strategies, small business, social media
Comments

“If it isn’t broken, don’t fit it”, is the kind of thinking many businesses are glued to which may cause them to miss opportunities that involves marketing technology or a new way of doing business. This “head in the sand” approach is typically taken by senior managers when considering change including the implementation of social media and digital marketing strategies.


Recent Posts


Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011