Blog

 

Why we partner with Google and why you should partner with us

Posted: 23 Oct 2015
Tags digital updates, Technology, whats trending, marketing and communications, business development, digital, visibility
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As a certified Google Partner, we are privileged to be forwarded insights and guidance that help us help our clients generate an improved R.O.I on their digital investment.

As your customers information needs evolve and as more and more companies understand the value of and the need to compete for a top Google ranking, working with a company that is on top of Google’s ongoing changes and evolution becomes essential.


 

Google has spoken!

Posted: 21 Apr 2015
Tags Mobile, website, digital, business, search, Brand identity, digital marketing
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Google has recently announced plans (mobile-friendly search results) to change its mobile search algorithm to give sites that are mobile-friendly higher rankings in search results.


 

New Zealand beats Australia!

Posted: 9 Mar 2015
Tags New Zealand business, digital, search, Australia
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The Harvard Business Review has created a Digital Evolution Index which assessed 50 countries' readiness for the digital economy.


 

What are your potential customers thinking about?

Posted: 6 Mar 2015
Tags consumers, digital, search, recipes, customer
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Google tells us most searched in New Zealand 2014 for the following categories are as follows:

“How to…”
1. Draw
2. Meditate
3. Crochet
4. Screenshot
5. Kiss
6. Pronounce
7. Sing
8. Twerk
9. Knit
10. Dream


 

2014 search behaviors

Posted: 2 Mar 2015
Tags consumers, news items, digital, search, customer
Comments

According to Google, the top trending searches in New Zealand last year categorized as follows:

Searches
1. FIFA World Cup
2. Robin Williams
3. Commonwealth Games
4. Malaysia Airlines
5. iPhone 6
6. Jennifer Lawrence
7. Charlotte Dawson
8. Flappy Bird
9. Spark
10. Ebola


 

Are you digital savvy?

Posted: 3 Sep 2014
Tags consumers, Technology, communication, digital, business, ROI, visibility, blogging, measurability
Comments

The following questions are to help you determine your business digital savviness and therefore your likelihood of digital success.

Website
• Does your business have a website?
• Is your website tailored to your targeted customers?
• When was the last time you updated content on your website? 3 months or more?
• Do you receive regular data on the sites performance?
• Is your website mobile optimized?


 

Digital Marketing: Getting with the programme – Part 1

Posted: 13 Aug 2014
Tags generate leads, digital, business, ROI, social media
Comments

What is digital marketing?

Digital marketing is that subset of marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business prospects. Internet Marketing is a major component of digital marketing.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.


 

Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)

Posted: 23 Jun 2014
Tags New Zealand business, advertising, marketing, digital, social media, customer
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The term laggard dates back to the Diffusion of Innovations Theory (1962) of Everett Rogers which explains (and predicts) that certain groups of people will adopt a technology depending on several factors: knowledge, personality, culture, values and accessibility, among others. The laggards were the group of people who were last to adopt a technology.


 

7 Tips on creating a business blog that works!

Posted: 11 Jun 2014
Tags generate leads, digital, business, ROI, customer
Comments

It is now widely accepted that blogging is good for the health of your business. However, if you are going to put the time and effort into writing a business blog, you may as well make it the best it can be by starting off with research, a plan and a commitment to blog yourself or via a third party on a regular basis.

For the D.I.Y bloggers out there, here are some tips.


 

Facing up to the digital facts

Posted: 9 Jun 2014
Tags generate leads, digital, business, customer
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As we live in the ever changing digital world, Facebook has become part of most New Zealand businesses. Having a company Facebook page can be a powerful tool for driving sales, generating leads, starting conversation and listening to the market without spending big. Is it part of yours?


Recent Posts


Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011