Why we partner with Google and why you should partner with us

Posted: 23 Oct 2015
Tags digital updates, Technology, whats trending, marketing and communications, business development, digital, visibility

As a certified Google Partner, we are privileged to be forwarded insights and guidance that help us help our clients generate an improved R.O.I on their digital investment.

As your customers information needs evolve and as more and more companies understand the value of and the need to compete for a top Google ranking, working with a company that is on top of Google’s ongoing changes and evolution becomes essential.


Google has spoken!

Posted: 21 Apr 2015
Tags Mobile, website, digital, business, search, Brand identity, digital marketing

Google has recently announced plans (mobile-friendly search results) to change its mobile search algorithm to give sites that are mobile-friendly higher rankings in search results.


New Zealand beats Australia!

Posted: 9 Mar 2015
Tags New Zealand business, digital, search, Australia

The Harvard Business Review has created a Digital Evolution Index which assessed 50 countries' readiness for the digital economy.


What are your potential customers thinking about?

Posted: 6 Mar 2015
Tags consumers, digital, search, recipes, customer

Google tells us most searched in New Zealand 2014 for the following categories are as follows:

“How to…”
1. Draw
2. Meditate
3. Crochet
4. Screenshot
5. Kiss
6. Pronounce
7. Sing
8. Twerk
9. Knit
10. Dream


2014 search behaviors

Posted: 2 Mar 2015
Tags consumers, news items, digital, search, customer

According to Google, the top trending searches in New Zealand last year categorized as follows:

1. FIFA World Cup
2. Robin Williams
3. Commonwealth Games
4. Malaysia Airlines
5. iPhone 6
6. Jennifer Lawrence
7. Charlotte Dawson
8. Flappy Bird
9. Spark
10. Ebola


Are you digital savvy?

Posted: 3 Sep 2014
Tags consumers, Technology, communication, digital, business, ROI, visibility, blogging, measurability

The following questions are to help you determine your business digital savviness and therefore your likelihood of digital success.

• Does your business have a website?
• Is your website tailored to your targeted customers?
• When was the last time you updated content on your website? 3 months or more?
• Do you receive regular data on the sites performance?
• Is your website mobile optimized?


Digital Marketing: Getting with the programme – Part 1

Posted: 13 Aug 2014
Tags generate leads, digital, business, ROI, social media

What is digital marketing?

Digital marketing is that subset of marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business prospects. Internet Marketing is a major component of digital marketing.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.


Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)

Posted: 23 Jun 2014
Tags New Zealand business, advertising, marketing, digital, social media, customer

The term laggard dates back to the Diffusion of Innovations Theory (1962) of Everett Rogers which explains (and predicts) that certain groups of people will adopt a technology depending on several factors: knowledge, personality, culture, values and accessibility, among others. The laggards were the group of people who were last to adopt a technology.


7 Tips on creating a business blog that works!

Posted: 11 Jun 2014
Tags generate leads, digital, business, ROI, customer

It is now widely accepted that blogging is good for the health of your business. However, if you are going to put the time and effort into writing a business blog, you may as well make it the best it can be by starting off with research, a plan and a commitment to blog yourself or via a third party on a regular basis.

For the D.I.Y bloggers out there, here are some tips.


Facing up to the digital facts

Posted: 9 Jun 2014
Tags generate leads, digital, business, customer

As we live in the ever changing digital world, Facebook has become part of most New Zealand businesses. Having a company Facebook page can be a powerful tool for driving sales, generating leads, starting conversation and listening to the market without spending big. Is it part of yours?

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