Things franchisees should know about digital marketing

Posted: 29 Oct 2015
Tags online advertising, social media platform, local listings, marketing, generate leads, online review, smartphones, social media, digital marketing, google analytics, email marketing

Many franchisees (and franchisors!) and dealers find email, social media and online branding more overwhelming than helpful. Most businesses don’t have time to manage their digital marketing presence and therefore the habit of doing enough just to get by seems ok for their business. Eg. The company Facebook page only has posts about special offers while your competitors have daily posts.


Brand storytelling

Posted: 11 Mar 2015
Tags consumers, marketing, business, Brand identity, customer

Social and technological changes have disrupted traditional marketing models thus redefining what a brand is and what it can do. Therefore Brands must find active ways to drive conversations and create meaningful experiences for its consumers that also reflect the core values of the brand.

To do this, brands must evolve beyond traditional storytelling methods into full-fledged content creators. This requires the help of storytellers, influencers and technologists to develop new distribution strategies and innovative forms of content. Brands also have to exhibit a deep understanding of culture and community, and possess the authority to tie those things directly back to the brand itself.


Blogging your way to success

Posted: 21 Jul 2014
Tags consumers, marketing, business, social media marketing tool

Why your business should be blogging?
Last month I wrote a blog on “7 Tips on creating a business blog that works!” If you still think that blogging is not for your business, here are a few things to know on what you might be missing out on.
An important part of your social media marketing strategy should be the creation of content to share with your audience on social channels. According to Social Media B2B, companies that blog generate 67% more leads than companies that don’t blog. You may find that when doing a search on Google, a blog that contains what you’re searching is on the first page of the search result.


Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)

Posted: 23 Jun 2014
Tags New Zealand business, advertising, marketing, digital, social media, customer

The term laggard dates back to the Diffusion of Innovations Theory (1962) of Everett Rogers which explains (and predicts) that certain groups of people will adopt a technology depending on several factors: knowledge, personality, culture, values and accessibility, among others. The laggards were the group of people who were last to adopt a technology.

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