Are you as accessible to your customers as possible?

Posted: 27 Oct 2015
Tags loyal customers, Google Adwords campaign, digital marketing strategies, generate leads, business development, business, customer engagement, Brand identity, customer behaviour

The percentage of Google searches on mobile in New Zealand have increased over the years and the same applies to customer shopping behavior. 55% of New Zealanders use their smartphone to research or purchase products. 94% of smartphone users purchased a local and entertainment product, 93% purchased a retail product, 79% purchased a tech product and 73% smartphone users purchased a travel product.


Social Media trending in New Zealand

Posted: 22 Oct 2015
Tags Technology, whats trending, new followers, customer engagement, Brand identity, customer behaviour, social media, twitter

Numbers in the 2015 digital world report suggests that digital growth shows no signs of slowing anytime soon. Almost 45% of the world’s population now has access to the internet, representing a significant jump. In New Zealand 57% of New Zealand internet users visit social sites at least monthly.


Ideas for Fonterra?

Posted: 21 Oct 2015
Tags New Zealand business, business development, Brand identity, business reviews

Arla Foods, a global dairy company has developed a high-protein Snack Cake solution that will enable bakery companies to target opportunities created by the ‘snackification’ of meal occasions.


The future of delivery?

Posted: 8 Oct 2015
Tags whats trending, business development, business, Brand identity, business reviews

Amazon is starting beer, wine and spirits deliveries in the US for the first time as part of its speedy delivery service, Prime Now.


Are you fully booked?

Posted: 11 Aug 2015
Tags market sensitivity, New Zealand business, market change, advertising, market changes in New Zealand, market demand, continuity, market response, unique menu, visibility, Brand identity, business reviews, customer behaviour, small business, Auckland cafe, cafe

Yesterday after an absence of 2 years I visited one of Auckland's leading cafes. This cafe has a seating capacity of 40. At lunch there were only 2 customers, me and one other. Now what's interesting is, this cafe is in the middle of a complex of offices within a combined staff of 250. The majority of whom have obviously withdrawn their patronage.

What's the reason for this?


Google has spoken!

Posted: 21 Apr 2015
Tags Mobile, website, digital, business, search, Brand identity, digital marketing

Google has recently announced plans (mobile-friendly search results) to change its mobile search algorithm to give sites that are mobile-friendly higher rankings in search results.


Brand storytelling

Posted: 11 Mar 2015
Tags consumers, marketing, business, Brand identity, customer

Social and technological changes have disrupted traditional marketing models thus redefining what a brand is and what it can do. Therefore Brands must find active ways to drive conversations and create meaningful experiences for its consumers that also reflect the core values of the brand.

To do this, brands must evolve beyond traditional storytelling methods into full-fledged content creators. This requires the help of storytellers, influencers and technologists to develop new distribution strategies and innovative forms of content. Brands also have to exhibit a deep understanding of culture and community, and possess the authority to tie those things directly back to the brand itself.


Information on the move?

Posted: 16 Jul 2014
Tags Technology, Mobile, Brand identity, Smartphone

Your customers have their mobiles at the ready. How does your website look?

Why Being Mobile Friendly Matters

The Mobile technology facts.
• Mobile continues to grow while PC declines. Smartphones are up 12% and tablets up 18% in 2013.
• Growing and robust app ecosystem.
• BYOD (bring your own device to work) continues to expand
• Tablets proliferate; new sizes (phonelet), new functionality
• To-date, nearly half of the worldwide mobile phones are smartphones.
• One in four Google searches performed are from a mobile device.

Recent Posts

Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011