Blog

The Importance of Mobile

Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped.

Information on the move?

Your customers have their mobiles at the ready. How does your website look?

Why Being Mobile Friendly Matters

The Mobile technology facts.
• Mobile continues to grow while PC declines. Smartphones are up 12% and tablets up 18% in 2013.
• Growing and robust app ecosystem.
• BYOD (bring your own device to work) continues to expand
• Tablets proliferate; new sizes (phonelet), new functionality
• To-date, nearly half of the worldwide mobile phones are smartphones.
• One in four Google searches performed are from a mobile device.