Things franchisees should know about digital marketing

Posted: 29 Oct 2015
Tags online advertising, social media platform, local listings, marketing, generate leads, online review, smartphones, social media, digital marketing, google analytics, email marketing

Many franchisees (and franchisors!) and dealers find email, social media and online branding more overwhelming than helpful. Most businesses don’t have time to manage their digital marketing presence and therefore the habit of doing enough just to get by seems ok for their business. Eg. The company Facebook page only has posts about special offers while your competitors have daily posts.


Social Media trending in New Zealand

Posted: 22 Oct 2015
Tags Technology, whats trending, new followers, customer engagement, Brand identity, customer behaviour, social media, twitter

Numbers in the 2015 digital world report suggests that digital growth shows no signs of slowing anytime soon. Almost 45% of the world’s population now has access to the internet, representing a significant jump. In New Zealand 57% of New Zealand internet users visit social sites at least monthly.


The Importance of Mobile

Posted: 14 Oct 2015
Tags market change, loyal customers, Mobile, generate leads, business, sales, search, customer engagement, customer feedback, customer behaviour, Smartphone, social media, digital marketing

Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped.


Digital Marketing – Part 2

Posted: 4 Mar 2015
Tags customer engagement, blogging, social media, measurability, digital marketing, customer

Tips for digital marketing.

Digital Marketing Basics
• Use your Facebook fan page to promote key content of your email newsletter
• Join the right conversations and the right time
• Think about your Web site’s “front page” as a collection of pages, not one home page
• Invest in social media. It’s not free.


Digital Marketing: Getting with the programme – Part 1

Posted: 13 Aug 2014
Tags generate leads, digital, business, ROI, social media

What is digital marketing?

Digital marketing is that subset of marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business prospects. Internet Marketing is a major component of digital marketing.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.


Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)

Posted: 23 Jun 2014
Tags New Zealand business, advertising, marketing, digital, social media, customer

The term laggard dates back to the Diffusion of Innovations Theory (1962) of Everett Rogers which explains (and predicts) that certain groups of people will adopt a technology depending on several factors: knowledge, personality, culture, values and accessibility, among others. The laggards were the group of people who were last to adopt a technology.


What are New Zealand’s senior managers frightened of?

Posted: 20 Jun 2014
Tags New Zealand business, senior managers, digital marketing strategies, small business, social media

“If it isn’t broken, don’t fit it”, is the kind of thinking many businesses are glued to which may cause them to miss opportunities that involves marketing technology or a new way of doing business. This “head in the sand” approach is typically taken by senior managers when considering change including the implementation of social media and digital marketing strategies.

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