Blog

 

Engaging with the New Zealand Rural Sector

Posted: 4 Nov 2015
Tags New Zealand business, Technology, communication, rural marketing, business, Agriculture
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The factors that drive the rural economy have always been land, weather, markets, profitability, family and lifestyle. Now digital communication in all its forms has joined this list as both an enabler, knowledge and relationship tool. Therefore companies servicing this sector need to evolve the way they are engaging with their customers.


 

Are you as accessible to your customers as possible?

Posted: 27 Oct 2015
Tags loyal customers, Google Adwords campaign, digital marketing strategies, generate leads, business development, business, customer engagement, Brand identity, customer behaviour
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The percentage of Google searches on mobile in New Zealand have increased over the years and the same applies to customer shopping behavior. 55% of New Zealanders use their smartphone to research or purchase products. 94% of smartphone users purchased a local and entertainment product, 93% purchased a retail product, 79% purchased a tech product and 73% smartphone users purchased a travel product.


 

The Importance of Mobile

Posted: 14 Oct 2015
Tags market change, loyal customers, Mobile, generate leads, business, sales, search, customer engagement, customer feedback, customer behaviour, Smartphone, social media, digital marketing
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Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped.


 

Farming in the city?

Posted: 12 Oct 2015
Tags business development, business, city farming, farming
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“Green in the City” grows mostly organic vegetables in floating beds of water (without soil) on the rooftop of Dizengoff Center, Tel Aviv’s central shopping mall.


 

The future of delivery?

Posted: 8 Oct 2015
Tags whats trending, business development, business, Brand identity, business reviews
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Amazon is starting beer, wine and spirits deliveries in the US for the first time as part of its speedy delivery service, Prime Now.


 

The future of lunch at your desk?

Posted: 6 Oct 2015
Tags whats trending, creative ideas, business development, business, sales, cafe
Comments

LeanBox is offering a novel solution to the problem of office workers who are too busy to out and purchase healthy food for lunch.


 

Where does e-commerce fit in your business?

Posted: 7 Aug 2015
Tags New Zealand business, consumers, website, business, sales, online purchase behaviour
Comments

Two million adults (1,952,000) make a purchase via the internet in the last year. Digital consumers are purchasing more items online (+9% year on year) and spend much more (+21%). New Zealanders now buy 18.2 million items online per annum to the value of $4.6 billion. Spend is expected to reach $4.8 billion by the end of this year.


 

Successful Business Networking: #2 – Aim!

Posted: 3 Aug 2015
Tags New Zealand business, communication, thought leadership, business development, business, management excellence, busines networking
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Having reviewed Successful Business Networking #1 – Ready! You are ready to make the necessary commitment to the process. The amount of time you are prepared to devote to this marketing activity and the environment that is likely to yield you the best returns in terms of your objectives is the next step.


 

Successful Business Networking: #1 Ready!

Posted: 30 Jul 2015
Tags personal development, thought leadership, business development, business, professional development, visibility, management excellence, busines networking
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As business managers responsible for business growth, we know that business networking is a potentially valuable addition to our marketing activities, but do we do it and if so, do we do it well?


 

Does your business strategy reflect digital reality?

Posted: 10 Jul 2015
Tags communication, business, customer engagement
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Over the past 10 years, while Baby Boomers have been retiring in increasing numbers, Millennials (born between 1981 and 1997) have been steadily on the rise. According to Statistics New Zealand, Millennials now make up the single largest age group in the New Zealand labour force, and they’ll make up the majority of the labour force within five years.


Recent Posts


Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
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7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
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Tips on increasing your Yelp reviews
Hashtags and why you should use them
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A tongue in cheek look at some well known brands.
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What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
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Technology Takeover!
The history of mobile phones
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Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
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Getting your A into G with Social Media Marketing
Brands We Trust
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Twitter’s Conversation Changes
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Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
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What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011