Engaging with the New Zealand Rural Sector

Posted: 4 Nov 2015
Tags New Zealand business, Technology, communication, rural marketing, business, Agriculture

The factors that drive the rural economy have always been land, weather, markets, profitability, family and lifestyle. Now digital communication in all its forms has joined this list as both an enabler, knowledge and relationship tool. Therefore companies servicing this sector need to evolve the way they are engaging with their customers.


Merchants of Doubt

Posted: 17 Aug 2015
Tags communication, marketing and communications, film festival

I have just completed my annual film binge by attending the New Zealand International Film Festival. The film that made the greatest impact on me was called Merchants of Doubt. For those of us in marketing and communications, this is a powerful lesson in communications and our ability to change the conversation. Sometimes for good but often for bad.


Successful Business Networking: #2 – Aim!

Posted: 3 Aug 2015
Tags New Zealand business, communication, thought leadership, business development, business, management excellence, busines networking

Having reviewed Successful Business Networking #1 – Ready! You are ready to make the necessary commitment to the process. The amount of time you are prepared to devote to this marketing activity and the environment that is likely to yield you the best returns in terms of your objectives is the next step.


Does your business strategy reflect digital reality?

Posted: 10 Jul 2015
Tags communication, business, customer engagement

Over the past 10 years, while Baby Boomers have been retiring in increasing numbers, Millennials (born between 1981 and 1997) have been steadily on the rise. According to Statistics New Zealand, Millennials now make up the single largest age group in the New Zealand labour force, and they’ll make up the majority of the labour force within five years.


Are you digital savvy?

Posted: 3 Sep 2014
Tags consumers, Technology, communication, digital, business, ROI, visibility, blogging, measurability

The following questions are to help you determine your business digital savviness and therefore your likelihood of digital success.

• Does your business have a website?
• Is your website tailored to your targeted customers?
• When was the last time you updated content on your website? 3 months or more?
• Do you receive regular data on the sites performance?
• Is your website mobile optimized?

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