10 Great Examples of Pinterest brand usage
Top 10 examples of great brand usage on Pinterest
Sony Electronics http://pinterest.com/sonyelectronics/ is a fantastic example of
successful Pinterest use. The pinboards, all ranging from Retro Sony Products to
a collection of images shot with a Sony camera, are well kept and effectively attract
interest. As well as this, Sony last year ran a fantastic campaign: Pin It to Give It.
For every repin, Sony donated $1 to the Michael Phelps Foundation. The campaign
raised over $12,500. It engaged with the public while contributing to the Sony brand
image as philanthropic and socially responsible.
Ben and Jerry’s Ice Cream is an exemplary
Pinterest profile, precisely because it’s more than a profile: it’s a personality. Ben
and Jerry’s pinboards range from simple but effective names like ‘Peace’ or ‘Love’ to
more complex pinboard ideas such as fan photos, history, and even factory images.
ModCloth.com is an online clothing store, but it
utilises Pinterest effectively. Instead of exclusively posting products separated into
different pinboards, ModCloth attempts to generate interest by pinning and repinning
content that their audience are interested in. For instance, in their album ‘Vintage
Vantage’, there are photos from their blog and repinned from other users of vintage
life. Mixed in with this are some cool examples of their own vintage clothing.
Unlimited Learning is an example
of a small business slowly making their way up in the social media world. Their
Pinterest profile also encompasses what their target audience is likely to be
interested in, but, in this case, they have no product to sell, because they offer a
tutoring service. Marketing a service online is often somewhat more difficult than
offering a product, but there are ways to do it.
Unlimited Learning’s pinboards cover Study Tips, Motivation, and other study
relevant areas, as well as some subject areas. They’re relevant, useful, and this
makes Unlimited Learning look sophisticated and ahead of the game, and that’s
the level of quality Unlimited Learning want people to associate with their tutoring
service.
Etsy is an online marketplace that you’ve probably heard
of. Their Pinterest profile takes a more direct approach than ModCloth – they have
pinboards dedicated entirely to their own products. This, however, is likely because
Etsy is a one-of-a-kind store and they can afford to do this. Their profile also utilises
similar techniques to ModCloth, with products, however, mixed in with other posted
and repinned content. As well as this, Etsy utilises the idea of contributor boards,
and this gives a different feel to some of the pinboards, whilst being mutually
beneficial to both Etsy and the contributor.
General Electric is not a business you’d expect
to utilise Pinterest, but they’re surprisingly streets ahead in their online game. GE’s
Pinterest profile is so content rich that they’ve amassed over 17 thousand followers,
and their 27 boards range from #BrilliantMachines, a campaign based on how their
innovations have helped hospital rooms, to Factory Floor, a collection of recent
to less recent factory images that give people a view into the production of GE
products.
Theory is an online clothing store.
Their Pinterest profile adopts quite an effective technique: all of their pinboards
are somehow related to the named ‘theory’, ranging from GLOBAL THEORY to
MODERN THEORY – their clothing products mixed in with other relevant pins and
repins.
DTT Surveillance is an American surveillance
company. Not really what you would suspect on Pinterest, right? However, DTT
Surveillance has utilised the idea that surveillance videos and imagery, especially
of people failing at being bad guys, is hilarious; and it can be extremely popular if
utilised correctly. There are also some pinboards dedicated to DTT’s customers, as
well as Latest Tech Gadgets.
Honda is a good mix between a normal (but still
effective) use of Pinterest, mixed in with other campaigns. There’s an historical side,
with a pinboard dedicated to the first Honda, and ‘Things to do in a Honda’, as well
as a more interesting ‘Monsters Calling Home’ pinboard about an indie band getting
to perform on Jimmy Kimmel Live. It’s telling a story.
The Wall Street Journal is another interesting
profile. WSJ’s pinboards attempt to establish it as more than an economics or
business based newspaper. There are pinboards ranging from WSJ Fashion to WSJ
Food and Drink. It’s an interesting idea, and it portrays the identity of the business.
Ultimately, the major vein running through this is the idea of identity, of story, and of
personality.
Pinterest is a place where users can really interact with their audience, and it’s a
great place to show the personality of a brand, especially with the wide reaching
ability of Pinterest: you can have innumerable pinboards with different audiences
and aims.
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