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Brands We Trust

There are a lot of popular brands throughout the world, and in this post we take a look at some of the most trusted brands out today.

In a recent study undertaken by Reader’s Digest New Zealand’s most trusted brand was found to be Whittaker’s for their chocolate products. The news reports note that this came only a week after an advertising stunt for their new L&P flavoured chocolate saw police receive multiple calls about a company van hitting the somewhat historic L&P bottle in Paeroa. Turns out it was just a stunt. And the mayor was in on it.


So after an incident like this - that could possibly harm the company’s reputation - how does Whittaker’s still stack up (for the second year in a row) as New Zealand’s most trusted brand? Perhaps, ironically, this incident itself is a fair representation of why Whittaker’s is so popular, and so trustworthy. A publicity stunt like this exudes a fun and, most importantly, Kiwi approach to releasing a new product. Not only did the initial event cause talk both on the streets (with spectators appearing) but online, it was also quite ironic given the fact that the two brands were about to release a product together. Ultimately, it’s a funny - and somehow genuine - way to tell your customers about a new and exciting product.

Mitre 10 was also voted most trusted for home improvement stores. Now although they don’t have an incredibly huge list of competitors, Mitre 10 has been a fantastic example of advertising and brand development, especially in the digital age. They recently released this campaign to get more New Zealanders into DIY than ever before with...you guessed it...YouTube. Watch it here.

Fisher and Paykel were also voted top for whiteware. This might be because they’re New Zealand-based where no others are, but it’s probably also because they are just good at branding. Their products are surprisingly less often white and more often a sleek silver comparable with something out of StarTrek. As well as this, their naming of products and of functions is also very effective: we’ve got ActiveSmart refrigerators and AeroTech ovens, or SmartDrive washing machines. However, it’s unclear how long this place at the top will last with Haier, a Chinese home appliances company, buying 90% of the company. The jury is still out as to whether this shareholder will care about the same things at the very heart of what makes Fisher & Paykel good for its loyal customers today.

amazon.com is definitely a more international brand but it is the equivalent of TradeMe and online shopping all wrapped into one. Basically Amazon is an online store for almost anything, ranging from books, to movies, to music. You can buy almost any topic of product on Amazon. As well as this, you can buy new or second

hand products from third party businesses or suppliers, somewhat like TradeMe. As well as this, if you’ve got a second-hand product you’d like to get rid of, you can sell that through Amazon, too.

Additionally, Amazon has basically been the leader of the pack for e-reading, not only releasing the first and best digital reading products like the Kindle, but also pairing them with an equally fantastic service in which a book is delivered over the air instantaneously.

Coca-Cola is another highly trusted brand. This is likely due to a large host of factors, most especially their advertising. Coke has had a number of notable campaigns not only in New Zealand but around for world. The naming of Coke cans and bottles was particularly effective, with many people hunting through stores looking for their name, or some with more rare names getting theirs printed out and applied personally. There was also the best year in music campaign — whenever you bought a Coke bottle it had a year on it accompanied with a unique code. You went to the Coke website and entered that code and you were greeted with a playlist of top songs from that year. The general idea was that people would listen to the music from that year every time they bought a Coke, voting for the years which were the best in music. As a bit of a killer, though, the year that won it was 2013. Coke Romania also ran a great campaign utilising social media to get Romanians to dine together. Watch it here.

Of course, you can’t forget Google. Whereas Apple is a bit too staunch, Google seems to be a company as fun as the multicoloured letters comprising its logo. Google is well known for its Android mobile operating system and now mobile phones, which are one of Apple’s main competitors - not only in price - but also in features and ease-of-use. As well as this, Google have some great Cloud services such as Drive, which allows sharing and collaboration with all of the world’s main document types over the Internet. There’s too many services to name for Google, but the top ones are: Gmail, the word’s most popular email client with 425 million users, Google+ social network, Google Maps provides fantastic directions and street- view for most of the world, and YouTube is the video sharing website we have all come to love, and it is now responsible for 1 billion monthly visitors.

Apple might be under a little bit of shade following Google, yet is one of the world’s most well trusted brands. Just for different reasons. While Apple is first and foremost a consumer electronics company, it’s extended out of this into software, making its own computer software, mobile device software and also a great host of office and creative applications that are some of the best out there. It’s safe to say that its products are some of the best out there, the most notable being the iPhone. Apple is also pretty revolutionary in its personal computing products, with the sleek aluminium-based and think designs being unlike any others out there.

Pams was also voted as the most trusted in supermarket/home brands. This is probably because of a somewhat recent rebranding and cartoon based commercials and ads that give the brand a light hearted, but effective image that is reflected in its quality but affordable products.

Last, but not least, is PAK’nSAVE. This one is obvious. PAK’nSAVE’s brand is built around one core ideology: not only cheap prices, but the cheapest prices. This is a promise that has been kept by the chain and also one that the advertising and marketing campaigns are based on. For instance, this television commercial is a fair representation of why PAK’nSAVE is so trusted.   Watch it here.


Comments  1

  • C2BPromo
    15 Oct 2015


    We believe the brands,we get the good products only with long life for that.we dont have fear to purchase those items.


    C2BPromo


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