Getting your A into G with Social Media Marketing

Surviving, let alone thriving, in the digital age is difficult. So we’ve put together a list to get you started. Social media is very interesting and some have even posted the idea that the new free flowing nature of information is not actually new, but old. Thomas Petitt has developed the idea of the Gutenberg Parenthesis - that this free flowing nature of information is not dissimilar to the times before the advent of Gutenberg’s printing press.

This is somewhat helpful as it encourages us to look at the digital age, and more specifically the growing strength of social media, as just the newer version of word-of-mouth. For many of us, who can look at social media in terms of making personal connections, but find using it for building business a much steeper hill, this can help make the transition easier.

First of all, watch this video from our own John Dawson to help you grasp an understanding of what is happening as the digital world collides with the business one. 

Marketing for Possums

Blogging is a good starting point — they’re not referred to as the Fifth Estate for no reason. A lot of businesses aren’t into the idea of blogs because they know they’ll probably be forgotten about and sit there gathering dust. Honestly, no blog is better than one that hasn’t had a post for 21⁄2 years. However, if you attack the idea of blogging for your business a little more casually, you won’t bump into these problems. Don’t feel inclined to have numerous posts a week - even one a month is completely fine. Ultimately, blogging not only allows customers or clients to easily read about and identify the DNA of your business, but it allows you to directly talk to your customers by asking questions and interacting. This literally gives another dimension to your business.

Of course, you should look at the world’s most well-known social media websites. Yes, that’s Facebook and Twitter. This can also be daunting for the same reasons as blogging. Then there’s the idea that your efforts will look unimpressive with three Twitter followers and a mere 14 likes on Facebook. This is a fair reservation, but it’s better to look like you’re trying to meld to the digital age, rather than adopting an approach that looks draconian, especially to the younger digital natives that will be your next generation of customers. As with blogging, don’t go too hard out to begin on social media. Test the waters: post different types of statuses and see what the replies and responses are, and build from that. Think about word-of-mouth - what interests people regarding what your business does, and how can you use that to increase traffic and give your business a bigger and better digital presence.

Additionally, when you’ve figured that out you can invest in advertising your social media pages across both Twitter and Facebook in an affordable way, while using targeting to get the most appropriate demographics that will help you turn Facebook users into customers.

Look at your competitors and the way that they deal with social media and the digital age in general. You can learn from them and do better than them, because especially if you’re selling an expensive or niche product, or expensive service, customers will look across all of your competitors. Figure out ways to look better than they look. This can be somewhat difficult, but even a better free trial than the others can put you ahead.

Ultimately, all of this is harder to do than to say, write, read or even think about. As usual with adopting new technology or ideas into your business: the first step is both the hardest, and also the most important. 

Comments  1

  • LUCY
    04 Jan 2020

    I will forever be indebted to the great Doctor TAKUTA for fixing my broken marriage after my husband left me for his mistress for 3 months. I never believed in spells until my friend introduced me to him. At first, I was skeptical about him because I heard a lots about false spell casters but I put my doubts behind me for i was desperate to get my husband back and I did according to what he instructed me to do. Now my husband is back just within 48 hours of contacting him. I'm living happily with my husband again after 6 months of divorce and I will not rest till he's known all over the world. He's also specialize in money spells, lottery spells, sickness spells E.T.C. Get connected with Doctor Takuta now, his email is or WhatsApp on +27788634102

Add your Comment


Fields marked with * are mandatory

Recent Posts

Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011