Blog

If you thought Google was key to the digital future – look at them now

We’ve all seen some movie or another where technology and household appliances (or household itself) are inherently linked. You can open and close your curtains and doors with some device; you can also turn your lights on and off or lock your doors.

 

This is quickly becoming a reality with today’s technologies. The fact that almost all of us (except the very young or very old and even that’s becoming a stretch) continuously have our iPhones either in our pockets or within arm’s reach means that very soon we’ll be able to control almost every aspect of our lives with our personal device. For instance, we already have a health trend happening with ‘fitbit’ and other devices that utilise wearable tech to tell you about how healthy you are. This is already beginning to happen with where you live.

 

Phillips Ambilight is a great example — this is a system with special lightbulbs linked to a central hub (connected to your WiFi network) that allow you to control the brightness and even colour of the lights of the room you are in. Nest, however, is another great example. Nest have created a smart thermostat and smoke detector that not only enhances the features of a typical thermostat or smoke detector, but integrates it more heavily with you. For instance, the thermostat learns your schedule — what temperature you want it to be at what time — and makes your house that temperature consistently. Nest’s website claims that if you teach it well enough it could save you up to 20% in your power bill.

 

The smoke detector integrates with your device to tell you what’s up, but also gives you a ‘heads up’ warning so you’re not deafened simply because you burnt your toast. You can silence this warning simply by waving. Impressive, right?

 

What does the news of Google’s USD$3.2B acquisition of Nest Labs mean about the company, and about where Google is laying eggs with the motive of soon counting chickens against its competitors? The first step is obvious — Google is moving into the home. It’s where everybody spends the biggest amount of time when they’re not working, and so it makes sense.

 

In fact, it makes a lot of sense. It’s quickly becoming possible to live entirely in the Google cloud (which is what Google wants, of course). Your email is Google’s, your social network is Google’s, your news is Google’s, your documents are Google’s. Now your house is Google’s. That might sound a bit daunting, but think of the possibilities of integration with Google’s devices, where your thermostat knows that it’s thirty minutes until you get home so has the house ready for you when you get there, or your phone (as well as your smoke detector) chirp to let you know that there’s a fire, and the closest safe exit.

 

The possibilities continue to grow when you recognise that these two products are only Nest’s first. Think of what else there is inside of your house that can be revolutionised not only with the touch of more technology, but with more integration and innovation. What if your kettle knows when you wake up, or your shower head knows your perfect temperature (using phone to change temperature probably a bad idea though). Imagine not having to worry about keys in your house because your phone’s Bluetooth footprint simply acts as such — yet having the security of your house become more advanced with a notification when somebody is trying to break in.

 

Ultimately, however, and going back to the idea of living within Google’s ‘cloud’ — this is about more than a command over a smart thermostat or television set. The core idea of the ‘Internet of things’ and of adding the word ‘smart’ to products is integration. Integration of products, services and marketing message in more and more useful, engaging and dynamic ways.


Add your Comment

   
 
 
 
 
   

Fields marked with * are mandatory

Recent Posts


Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011