Technology Takeover!
A lot of things have changed over the years. Decent face to face to conversations with either family members, friends or just a mere hello to someone on the street was the norm. Then came television, walkman, video games, mobile phones and more technology.
Gone are the days of enjoying the beauty of nature and its surroundings without the assistance or interruption of technology. On public transport, you notice that 90% are busy with their phone catching up on Facebook or some other social media network or grooving to whatever device they’re listening to.
Then there’s hanging out with friends and most are on their phone while you or someone is trying to have a conversation. To get their attention some have made conversation by sending them a text! Technology and social media has taken over!
Like it or not, this is the new reality and because of the viral growth of digital communication amongst all segments of your target market a growing part of smart marketers budgets.
Comments
3
Add your Comment