What’s hot in Social Media
Facebook
Facebook has the following changes:
- A Streamlined look for Pages. This will make it easier for people to find the information they want and help page admins find the tools they use most. The key features of these update include: Updated Page timeline design, Easier access to key admin tools, Pages to Watch.
- Updated news feed. The updated design keeps the layout and navigation people liked but offers bigger images and photos as well as a new font. These changes are visual updates and do not affect how we surface content to people or how stories are ranked in News Feed.
- Premium video ads. Users will begin to see 15-second video ads from a selective group of advertisers over the next few months. This is designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start. People can expect to begin seeing these new ads over the next few months.
- Facebook Releases Updates to Paper App: You can now “share articles via Facebook Messages, text message or email.”
- Tweaks Algorithm for Pages. With this latest change, “page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”
- Facebook Shows Stories Around Topics You Like ie when a page tags another page, (Facebook) may show the post to some of the people who like or follow the tagged page.
- Facebook Introduces New Campaign Structure: On March 4, Facebook is “rolling out a new campaign structure that will make it easier for advertisers of every size to organize, optimize and measure their ads.”
- Facebook Improves Core Audience Targeting Options: The targeting features built into their ad-buying interface will start to roll out, “allowing advertisers around the world to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors.”
- Facebook Makes Changes to @Facebook.com Email Addresses: “Soon any email messages that are sent to your @facebook.com email address will no longer go to your Facebook messages. Instead, these emails will be forwarded to the primary email on your Facebook account.”
- Introduction of Paper App that helps you explore and share stories from friends and the world around you.
- Facebook messenger for Windows phone.
Pinterest
Unlimited secret boards. With this feature, there’s no limit to the number of ways for you to plan, contemplate, practice and explore all of the things you want to do.
LinkedIn
- Member blocking. This feature will be rolled out to all LinkedIn members.
- LinkedIn Redesigns Who’s Viewed Your Profile: “Packed with new visual analytics and actionable insights designed to give you more ways to manage your professional identity and increase your visibility across LinkedIn.”
- LinkedIn Influencers Publishing Platform Opens to All LinkedIn Members: LinkedIn is slowly opening up its publishing feature to all members. “Now members have the ability to follow other members who are not in their network and build their own group of followers.”
- LinkedIn Introduces All-New People You May Know Page: “The new People You May Know simplifies the experience of growing your network. It does that by bringing all of your pending invitations and suggestions to connect together in one place.”
Twitter
Twitter Introduces Promoted Accounts in Search: “With this launch, relevant promoted accounts can be presented to users in search results along with recommendations of people to follow.”
For more information check out the following links:
https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages
https://www.facebook.com/business/news/An-Updated-News-Feed
https://www.facebook.com/business/news/Premium-Video-Ads-on-Facebook
http://newsroom.fb.com/News/793/Introducing-Paper-Stories-from-Facebookhttps://blog.twitter.com/2014/introducing-promoted-accounts-in-search
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