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Digital Multi Tasking

Mobile Second-screening

This behavior is most widespread among 16-24s (66%), followed closely by 25-35s (62%). At the other end of the age spectrum, mobile second-screening is much less pronounced – just 18% of 55-64s say they have done this. There are also strong differences by region: mobile second-screening is almost twice as common in Asia Pacific (66%) as in Europe (35%). 

54% are mobile second-screeners. Overall, an impressive 85% of internet users say that they have multi-screened while watching television – something which shows just how established this behavior has become. Mobiles are the most popular device, being used by more than 50% of the online population. Meanwhile, about a quarter are tablet second-screeners; it’s this device which has seen the fastest increase over the last two years – jumping from 10% in Q4 2011 to 24% at the end of 2013.

Digital multi tasking

Comments  1

  • Promotional Music & Audio Products
    22 Oct 2015

    Digital multitasking is making us dumber, but research shows we may be able to retrain our brains to cope better with the information overload.


    Promotional Music & Audio Products



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