Blog

What’s Your Best Social Media Marketing Tool?

Your employees’ social media profiles can be the excellent marketing tools for your company. Most businesses today have company Facebook and Twitter profiles, and many have even created accounts on LinkedIn, Pinterest and Instagram as part of their social media marketing strategies.

Most of your employees will have their own personal social profiles, too. If your staff are not using their profiles, particularly LinkedIn, Google+ and Twitter as branding tools for your company, you may be missing out on a big marketing opportunity.

You may find that some people don't buy from brands but from people they know and trust. So when a prospect searches for you or your staff that they met, your personal social profiles will come up first in searches.

Since small businesses often don't have the budgets for traditional marketing and advertising campaigns, social media marketing through employee profiles should be a top priority.

LinkedIn and Twitter capture a lot of traffic and they send some of that traffic to your employees' profiles. You can use that to your advantage by encouraging employees to post content that will represent your company well and drive traffic to your site. Leveraging your employees' social networks is a lot more cost-effective than paying directly for clicks.

  • Create high-quality profiles. A high-quality profile shows both the employee and your brand in the best possible light. It's more than having a professional photo and filling in all of the profile fields. Employee profiles should use consistent language to name and describe your company. They should hit key marketing messages, and include links to your business's website and job postings.
  • Build a relevant network. When it comes to networks, relevance matters more than size does. Employees should connect with customers, partners and prospects whom they really know. These should be people who would take a phone call and reply to an email, because they're the ones who will pay attention to what employees post online.
  • Engage connections with valuable content. Employees should engage their networks with content. This is critical, and it's the most overlooked part. Share interesting and timely news stories, blog posts, videos, journal reports, white papers, etc. At least half of this shared content should come from credible third parties so your employees aren't always talking about themselves.


Comments  2

  • http://www.c2bpromo.com/
    14 Oct 2015

    Personalize the way you view data for easier access, management, and follow-up. Tagging makes it possible to track whatever message elements you want, follow up in one, consolidated view, or even export the data using SocialEngagereports.


    C2BPromo


  • neviditelná podprsenka
    24 May 2016

    This is a fantastic website and I can not recommend you guys enough. I really appreciate your post. It is very helpful for all the people on the web.

Add your Comment

   
 
 
 
 
   

Fields marked with * are mandatory

Recent Posts


Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011