Facing up to the digital facts
As we live in the ever changing digital world, Facebook has become part of most New Zealand businesses. Having a company Facebook page can be a powerful tool for driving sales, generating leads, starting conversation and listening to the market without spending big. Is it part of yours?
How it works for businesses
Facebook can help you reach all your current or potential customers who matter most to your business. Focus your activity to meet specific business goals.
- Create your company page ensuring that your page is discoverable, you are well connected with the audience etc.
- Identify your audience ie who are your ideal customers, age group, their interests and how you can help them.
- Create compelling content. Post something that you’re excited about and posts that also excites your target market. Respond to comments so they know you’re listening as a business and most importantly, care about their views.
- Advertise to send the right message to the right audience and gain new followers and more importantly new customers.
- Analysis of what’s working or not.
Get your employees to share your posts with friends to increase traffic to your company page.
See also: What's Your Best Social Media Marketing Tool and What's hot in Social Media
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