Facing up to the digital facts

As we live in the ever changing digital world, Facebook has become part of most New Zealand businesses. Having a company Facebook page can be a powerful tool for driving sales, generating leads, starting conversation and listening to the market without spending big. Is it part of yours?

How it works for businesses

Facebook can help you reach all your current or potential customers who matter most to your business. Focus your activity to meet specific business goals.

-      Create your company page ensuring that your page is discoverable, you are well connected with the audience etc.

-      Identify your audience ie who are your ideal customers, age group, their interests and how you can help them.

-     Create compelling content. Post something that you’re excited about and posts that also excites your target market. Respond to comments so they know you’re listening as a business and most importantly, care about their views.

-     Advertise to send the right message to the right audience and gain new followers and more importantly new customers.

-     Analysis of what’s working or not.

Get your employees to share your posts with friends to increase traffic to your company page.

See also: What's Your Best Social Media Marketing Tool and What's hot in Social Media 

Comments  1

  • Promotional Power Bank
    22 Oct 2015

    As we live in the ever changing digital world, Facebook has become part of most New Zealand businesses.Good info.

    Promotional Power Bank 

Add your Comment


Fields marked with * are mandatory

Recent Posts

Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011