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Information on the move?

Your customers have their mobiles at the ready. How does your website look? 

Why Being Mobile Friendly Matters

The Mobile technology facts.

  • Mobile continues to grow while PC declines. Smartphones are up 12% and tablets up 18% in 2013. 

  • Growing and robust app ecosystem.

  • BYOD (bring your own device to work) continues to expand

  • Tablets proliferate; new sizes (phonelet), new functionality

  • To-date, nearly half of the worldwide mobile phones are smartphones.

  • One in four Google searches performed are from a mobile device.

With more people accessing websites using their smartphones, making sure you website is readable and user friendly on a phone is not something you can ignore. Load times, readability and images often render differently on a smaller screen. If a website is less functional when viewed on a phone versus a regular PC or laptop, many mobile users will simply leave a site.

According to Google, 60% of users expect a mobile site to load in three seconds or less. More than half of users wouldn’t recommend a business with a bad mobile site. So even if you don’t think you need a mobile version of your site, you will be losing customers without one.

With the frequent updates on various apps, mobile users will be spending even more time browsing the mobile Web while on the go. Consumers are beginning to expect a desktop experience with their mobile devices with increased spending for mobile advertisements and marketing as well as the use of mobile for commerce, businesses must be mobile ready to reach existing and new customers. Optimized mobile websites are now critical components in driving revenue.

Advantages of Mobile Website Optimization

In order to provide this rapidly growing base of mobile web users with an optimal experience, more and more website owners are pursuing mobile web development to ensure that their website is optimized for smartphone display. There are a number of advantages worth considering including:

  • Improved User Experience – improve user experience and satisfaction which makes a positive impression.

  • Faster Download Speed – less waiting and more browsing.

  • Engagement and Context – mobile specific features eg click-to-call, mapping functions etc

  • Improved Search/SEO performance 

  • Brand Identity

  • Portability and Connectivity – can be accessed anywhere and at any time.

  • Competitive Advantage

  • Integration with Offline Media – mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. 

  • More Flexible and Cost-Effective than App Development - A mobile website is generally a much less restrictive means to build a mobile presence compared to app development. 

  • New Advertising Opportunities.

  • Inevitability!


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