Information on the move?

Your customers have their mobiles at the ready. How does your website look? 

Why Being Mobile Friendly Matters

The Mobile technology facts.

  • Mobile continues to grow while PC declines. Smartphones are up 12% and tablets up 18% in 2013. 

  • Growing and robust app ecosystem.

  • BYOD (bring your own device to work) continues to expand

  • Tablets proliferate; new sizes (phonelet), new functionality

  • To-date, nearly half of the worldwide mobile phones are smartphones.

  • One in four Google searches performed are from a mobile device.

With more people accessing websites using their smartphones, making sure you website is readable and user friendly on a phone is not something you can ignore. Load times, readability and images often render differently on a smaller screen. If a website is less functional when viewed on a phone versus a regular PC or laptop, many mobile users will simply leave a site.

According to Google, 60% of users expect a mobile site to load in three seconds or less. More than half of users wouldn’t recommend a business with a bad mobile site. So even if you don’t think you need a mobile version of your site, you will be losing customers without one.

With the frequent updates on various apps, mobile users will be spending even more time browsing the mobile Web while on the go. Consumers are beginning to expect a desktop experience with their mobile devices with increased spending for mobile advertisements and marketing as well as the use of mobile for commerce, businesses must be mobile ready to reach existing and new customers. Optimized mobile websites are now critical components in driving revenue.

Advantages of Mobile Website Optimization

In order to provide this rapidly growing base of mobile web users with an optimal experience, more and more website owners are pursuing mobile web development to ensure that their website is optimized for smartphone display. There are a number of advantages worth considering including:

  • Improved User Experience – improve user experience and satisfaction which makes a positive impression.

  • Faster Download Speed – less waiting and more browsing.

  • Engagement and Context – mobile specific features eg click-to-call, mapping functions etc

  • Improved Search/SEO performance 

  • Brand Identity

  • Portability and Connectivity – can be accessed anywhere and at any time.

  • Competitive Advantage

  • Integration with Offline Media – mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. 

  • More Flexible and Cost-Effective than App Development - A mobile website is generally a much less restrictive means to build a mobile presence compared to app development. 

  • New Advertising Opportunities.

  • Inevitability!

Comments  2

  • Selfie Stick with Bluetooth Shutter
    21 Oct 2015

    Most of the people access the web via their phones, so being mobile friendly is crucial.Thanks

    Selfie Stick with Bluetooth Shutter 

  • Heinz
    16 Jun 2019

    Reifentüten mit und ohne Logo. Schwarz, weiß. Stretch Folie. Alle Größen / Sorten. Maschinenstretchfolie, Ministretchfolie. Hochwertige Waren vom Produzent. Fabrikverkauf. Versand am gleichen Tag aus Frankfurt. Bis 95 % günstiger als auf dem Markt. Müllsäcke und Vieles mehr. Info auf: Mit freundlichen Grüßen

Add your Comment


Fields marked with * are mandatory

Recent Posts

Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011