Are you digital savvy?
The following questions are to help you determine your business digital savviness and therefore your likelihood of digital success.
Website
- Does your business have a website?
- Is your website tailored to your targeted customers?
- When was the last time you updated content on your website? 3 months or more?
- Do you receive regular data on the sites performance?
- Is your website mobile optimized?
Social media
- Is your business using social media?
- How active is your business on social media?
- Do you research competitor activity on social media?
- Are you or your staff using a Smartphone?
Google
- Is Google your business preferred search engine?
- Is your business on Google Plus?
- Is your business registered with Google Places?
Blogging
- Does your business have a blog section?
- Have you ever read a blog or know the benefits of having a business blog?
Communication
- Are you consistently sending newsletters to your target market/customers?

- Does your business have an email marketing campaign?
- Do you have a customer database? If yes, is it up todate?
- Do you use your customer database regularly and successfully over the last 3 months?
- Do you open and read email marketing from others?
- How often do you respond to your customers email inquiries?
If your answers are less than 50%, you are probably losing most of customers to your competitors.
Image courtesy of ddpavumba / FreeDigitalPhotos.net