Are you digital savvy?

The following questions are to help you determine your business digital savviness and therefore your likelihood of digital success.

Website

• Does your business have a website?
• Is your website tailored to your targeted customers?
• When was the last time you updated content on your website? 3 months or more?
• Do you receive regular data on the sites performance?
• Is your website mobile optimized?

Social media

• Is your business using social media?
• How active is your business on social media?
• Do you research competitor activity on social media?
• Are you or your staff using a Smartphone?

Google

• Is Google your business preferred search engine?
• Is your business on Google Plus?
• Is your business registered with Google Places?

Blogging

• Does your business have a blog section?
• Have you ever read a blog or know the benefits of having a business blog?

Communication

• Are you consistently sending newsletters to your target market/customers?
• Does your business have an email marketing campaign?
• Do you have a customer database? If yes, is it up todate?
• Do you use your customer database regularly and successfully over the last 3 months?
• Do you open and read email marketing from others?
• How often do you respond to your customers email inquiries?

If your answers are less than 50%, you are probably losing most of customers to your competitors.

Image courtesy of ddpavumba / FreeDigitalPhotos.net