Digital Marketing – Part 2

Tips for digital marketing.

Digital Marketing Basics
• Use your Facebook fan page to promote key content of your email newsletter
• Join the right conversations and the right time
• Think about your Web site’s “front page” as a collection of pages, not one home page
• Invest in social media. It’s not free.

Digital Marketing Hygiene
• Clean up your landing pages
• Insert retweet buttons into PDF files
• Remove gates in front of your content
• Use your brand community for market research
• Engage in online communities as a person first, as a marketer second
• Use Google keyword tool to learn how customers describe your products/services
• Optimize all your content for search

Digital Customer Engagement
• Build relationships with fire starters
• Build community first, monetise later
• Offer value, don’t self promote
• Have passion and jump on every possible situation you can in social Web
• Build relationships with customers to create a memorable brand experience
• Set goals, measure, and iterate
• Be organized internally to effectively manage social media externally

Blogging your way to success
• Blog about how your products/services fit into your customer’s lives
• Humanize your blog
• Provide your community something that is personally beneficial to them
• Let your members decide how they want to use “their” community
• In online video, be mindful of people’s time, attention and surroundings
• Use trackable links to measure success