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7 Daily Promises That Create Sales Success

Jeff Keller, author of Attitude is Everything, offers these insights into Sales Success. 

Success in sales, life, and business depends upon your ability to cultivate and grow these seven key emotions. 

If you have the world's best sales process, technology, worksheets, playbooks, sales scripts, and marketing collateral, you will still fail if you don't have the emotional strength it takes to sell. 

1. I will be patient.
Customers make decisions at their own speed. Pushing customers to buy is like pulling on seedlings to make them grow. While I am always ready to help a customer, I refuse to become frustrated when they don't buy as quickly as I'd like.

2. I will be committed.
Customers respect that I'm willing to do whatever it takes (legally and ethically) to make both my customers and myself successful. I will follow through on every commitment I make, large or small. I will not give up until it's clear that I cannot help my customer.

3. I will be enthusiastic.
Because enthusiasm is contagious, I will be enthusiastic about myself, my firm, my product, and my customers. To remain enthusiastic I will draw on my desire to help people improve their lives and thereby create greater wealth and success for everyone.

4. I will be curious.
Selling means being alive to the mysteries and puzzles of life. Every customer and every situation is different and has something important to teach me. I will keep my ears and eyes open to any knowledge that can help me better serve my customers.

5. I will be brave.
I will have the courage take the risks necessary to expand myself and my business, even in the face of enormous odds. I will not sacrifice my ambition to achieve a false sense of security. I will not take the easy path when I know that the thorny path will take me to my goal.

6. I will be forthright.
I will not have a hidden agenda that separates my stated purpose from my true motivations. I will be honest with my customers and colleagues, even when it's to my disadvantage. I will never use manipulative tactics to trick customers into buying.

7. I will be flexible.
Life is all about change; nothing stays the same. I will be flexible so that I can observe what's working and what's not. I will change my approach to match changing circumstances. I will adapt so that I can better meet my customer's need.


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