Does your business strategy reflect digital reality?

Over the past 10 years, while Baby Boomers have been retiring in increasing numbers, Millennials (born between 1981 and 1997) have been steadily on the rise. According to Statistics New Zealand, Millennials now make up the single largest age group in the New Zealand labour force, and they’ll make up the majority of the labour force within five years.

The Millennial generation now makes up the majority of the labour force in New Zealand. They are all digital natives.

Does your approach to staff and customer engagement reflect the communication channels and content that this increasingly dominant audience represents?

COO’EE joins the dots between business strategy, traditional and digital communications to optimize your R.O.I