Successful Business Networking: #1 Ready!

As business managers responsible for business growth, we know that business networking is a potentially valuable addition to our marketing activities, but do we do it and if so, do we do it well?

Business networking is more than just shaking hands and collecting business cards. It is about

• visibility

• starting a relationship or growing a relationship

• connecting with key influencers

• learning and becoming motivated by business or political speakers

• staying current on what is trending in your industry

• promoting the art, science and practice of management by recognising the initiatives of leading management thinkers, business and political leaders.

• professional and personal development

• focus on quality not quantity

Not all networking groups are a place to sell. As a first step, what is your elevator pitch? If someone approached you with this pitch, would you:

• know exactly how they could help you?

• be motivated to get a deeper understanding of their offer?