Where does e-commerce fit in your business?

Two million adults (1,952,000) make a purchase via the internet in the last year. Digital consumers are purchasing more items online (+9% year on year) and spend much more (+21%). New Zealanders now buy 18.2 million items online per annum to the value of $4.6 billion. Spend is expected to reach $4.8 billion by the end of this year. 

Recent research by Nielsen shows the amount spent by New Zealanders on overseas websites is estimated at $1.6 billion. 66% of online shoppers have made a purchase from an overseas website in the last three months, up from 61% in 2014. 

Domestically, Trade Me leads online retailers with nearly 2 million (1,917,000) monthly visitors to its site. The Warehouse, in second place (871,000) had strong growth year on year. The “top five” list in New Zealand also includes GrabOne (648,000), Amazon (638,000) and Air New Zealand (577,000).