This is the priority being given to digital initiatives in 2015 by 200 major companies across New Zealand and Australia. How does this compare to your budget allocations?
Waterproof Bluetooth Speaker 22 Oct 2015
It is important to note that these percentages represent the total marketing investment, not just advertising or media spend. They include things like marketing staffs, customer relationship management, investments paid to agencies and other outside suppliers, advertising costs, media spend, etc.
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