The Importance of Mobile
Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped.
A recent survey by Google of smartphone users found they access the internet more often now, but in short bursts. Eighty-five percent have used their phones for at least one of these four types of micro-moments in the last four week.
Source: think with Google
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