Ideas for Fonterra?

Arla Foods, a global dairy company has developed a high-protein Snack Cake solution that will enable bakery companies to target opportunities created by the ‘snackification’ of meal occasions.

According to Nielsen research, as many as 45% of consumers globally regularly consume a snack as a meal alternative. Of these, 52% do so at breakfast, 43% at lunch and 40% at dinner. This phenomenon – knowns as snackification is redefining how people eat and driving demand for healthier and more nutritious snacks that are considered a suitable replacement for a traditional meal. Arla’s new Snack Cakes offers up to 10% whey protein and 200mg of calcium in a 21g serving with only 100 calories. The recipe is completely egg-free and lower in saturated fat and cholesterol than other cakes.