Social Media trending in New Zealand
Numbers in the 2015 digital world report suggests that digital growth shows no signs of slowing anytime soon. Almost 45% of the world’s population now has access to the internet, representing a significant jump. In New Zealand 57% of New Zealand internet users visit social sites at least monthly.
The September social marketing report for New Zealand indicates that the top 5 Industries on Facebook total fans are Retail Food, FMCG Food, Airlines, Industrial and Retail.
Top 5 Brands on Facebook post engagement rate
• Post-it 34.93%
• Arnott’s Tim Tam 17.59%
• Baileys 7.75%
• Magnum 7.04%
• Pump NZ 6.82%
Top 5 Socially devoted brands on Facebook according to their response time
• Vodafone NZ with the fastest response time of 149 minutes
• Spark
• Sky TV
• Countdown Supermarkets
• 2 degrees
On Twitter, Air New Zealand has the largest audience with 398k followers. The fastest growing brands profile is Air New Zealand, Grabaseat, Serato, Netflix and Air NZ Fairy over the last month.
The fastest growing brands profile over the last month on Google+ in New Zealand are:
• Air New Zealand
• Lenovo
• Dominos Pizza
• TradeMe
• ASB
Air New Zealand has the largest audience on YouTube followed by HellPizzaNZ and SeratoHQ. The fastest growing brands channels in New Zealand over the last month are:
• EA Games
• Air New Zealand
• Mitre10
• Hyundai NZ
• Lenovo