Are you as accessible to your customers as possible?
The percentage of Google searches on mobile in New Zealand have increased over the years and the same applies to customer shopping behavior. 55% of New Zealanders use their smartphone to research or purchase products. 94% of smartphone users purchased a local and entertainment product, 93% purchased a retail product, 79% purchased a tech product and 73% smartphone users purchased a travel product.
The highest type of information smartphone users look for when researching is price information and special offers. So what does this mean for your business? The answer is you need to be complimenting your organic search ranking with a tool that helps you jump the que and that tool is Google AdWords.
So what is Google AdWords?
Google AdWords is Google's online advertising program that can help you drive existing and potential customers to your website by sending the right message, to the right person, at the right time and in the right place across all devices. AdWords allows you to take advantage of the millions of searches conducted on Google each day.
How it works?
We create ads for your business and choose where you want them to appear on Google above or next to relevant search results to attract current and potential customers.
The 3 key benefits of Google AdWords are reach, relevance and ROI. Our Google Certified specialists will discuss with you about the following option with three areas to focus on.
Your business
• Products / Services? Star products?
• Who are your main competitors
• What are you unique selling propositions?
• Business location?
• Target audience?
• Seasonality? (high season)
• Sales channels? (Offline / online)
• Long vs. Short Sales cycle?
• Market evolution?
• Current priorities?
Your marketing
• Already on Google AdWords?
• Advertising channels (online/offline)? Other media?
• Marketing objectives (Performance/Branding)?
• KPI?
• Website objectives?
• Website tracking (Google Analytics)?
• Cost of acquisition of a new client?
• Marketing budget?
Personal goals
• What are the big issues on your agenda?
• How is your personal success measured?
• What are your priorities for this quarter / year?
To summarize:
• AdWords is a key part to marketing and growing your business online.
• It allows potential customers to find you on Google and many other websites.
• You only pay when potential customers click on your ad and then actually visit your website.
• It lets potential clients know you’re open for business online.
• The smart way to attract customers on the go.
• A handy way to attract potential customers from near or afar.
As a full service marketing agency and Google’s Certified Partner we stay up to-date with changes in the digital space and tap into experience and exclusive insights from around the world. As your potential Digital Partner, we can free up your time to concentrate on those areas of your business that we can help you in.
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