Blog

Things franchisees should know about digital marketing

Many franchisees (and franchisors!) and dealers find email, social media and online branding more overwhelming than helpful. Most businesses don’t have time to manage their digital marketing presence and therefore the habit of doing enough just to get by seems ok for their business. Eg. The company Facebook page only has posts about special offers while your competitors have daily posts.

Digital marketingLocal listings: Smartphone users have increased dramatically and therefore an updated local listing helps your potential or current customers find your location quickly and efficiently.

Online reviews: Good online reviews are great for business. On the flipside negative reviews can hurt your business and therefore constant replies to comments or reviews whether positive or negative is better rather than no feedback at all. This action indicates to your customers and potential customers that you’re listening and you care.

Online advertising: It’s not enough to have a website you always need to think of a way to distribute the information. This is how Google AdWords campaigns can help grow your business eg targeting people who visited your website but never became customers.

Google Analytics: If you’re investing a significant amount of your marketing budget on online advertising, how would you know it’s actually working? With Google Analytics you can and should track your website traffic. eg. What pages people are looking at? How long they stayed on a product page on your website?

E-mail marketing: E-mail marketing is known as the most effective digital marketing channel for customer. But it needs consistency and customization by target group.

Being anti-social: One of the main reasons franchisees struggle with effectively managing and growing their social media presence is either being on too many social media sites or too few. In both cases no effective strategy for each platform.

Social media: You’ve hired someone to do this internally but your internal staff also has other responsibilities so keeping up with social media platform features that seem to change on a daily or weekly basis is a no win game.

To get a better understanding of digital marketing and how it can improve your business performance contact John at digital@cooee.co.nz and let us help you make sense of it all.


Comments  1

  • cheap usb sticks
    02 Nov 2015

    The world of digital marketing changes fast — really fast. One day, your non-mobile site is just fine.Thanks for good info.



    cheap usb sticks


Add your Comment

   
 
 
 
 
   

Fields marked with * are mandatory

Recent Posts


Engaging with the New Zealand Rural Sector
What is a Marketing Audit?
Things franchisees should know about digital marketing
Are you as accessible to your customers as possible?
Why we partner with Google and why you should partner with us
Social Media trending in New Zealand
Ideas for Fonterra?
Coffee to go?
The Importance of Mobile
Farming in the city?
The future of delivery?
The future of lunch at your desk?
Digital Priotiries
Merchants of Doubt
Are you fully booked?
Successful Business Networking: #3 – Fire!
Where does e-commerce fit in your business?
Successful Business Networking: #2 – Aim!
Successful Business Networking: #1 Ready!
Does your business strategy reflect digital reality?
Google has spoken!
7 Daily Promises That Create Sales Success
Starting and growing your own business
Brand storytelling
New Zealand beats Australia!
What are your potential customers thinking about?
Digital Marketing – Part 2
2014 search behaviors
Google keeps us on our toes!
Don’t settle for second best marketing
Are you digital savvy?
Digital Marketing: Getting with the programme – Part 1
Blogging your way to success
Information on the move?
Social media laggards (Why is New Zealand’s reputation as early adopters only partly true?)
What are New Zealand’s senior managers frightened of?
7 Tips on creating a business blog that works!
Facing up to the digital facts
The ‘must’ of mobile communication
Tough times need fresh eyes?
Getting to the heart of marketing success with a tight marketing budget
Don't wait!
Tips on increasing your Yelp reviews
Hashtags and why you should use them
What’s Your Best Social Media Marketing Tool?
A tongue in cheek look at some well known brands.
Nostalgia is in!
What sparked that?
Cool social media tools
Digital Multi Tasking
Wi-Fi Tech Statistics you should know
Digital Television Consumption
Power to the People
What’s hot in Social Media
Statistics you shouldn't miss
Technology Takeover!
The history of mobile phones
Looking to increase your Twitter profile?
Lessons from the Music Industry for all businesses
If you thought Google was key to the digital future – look at them now
10 terrible examples of slogan translation
Getting your A into G with Social Media Marketing
Brands We Trust
What's in a name?
Live tweeting...what is it?
Google’s new Android operating system
Is pluk just a fad, or is it important for advertisers?
Twitter’s Conversation Changes
Domino’s DomiCopter — a glimpse of the future, or just a marketing gimmick?
What does Facebook’s graph search say about the world we live in?
Using LinkedIn for business
FlashBack — The 13 Best Commercials of 2012
10 Great Examples of Pinterest brand usage
What does the Latest Penguin algorithm mean for search results and business?
What are YouTube paid channels?
Is the Zero Moment of Truth still relevant since its release in 2011