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What is a Marketing Audit?

marketing auditThe COO’EE marketing audit process helps your company analyze and evaluate your B2B marketing strategies, activities, goals and results.

This process provides an objective view.

1. Assessment of key factors that impacted the business positively or negatively in the past year and future implications.

2. Assessment of internal satisfaction / commitment to marketing programme.

3. Assessment of each element in the marketing mix including targeting, positioning, pricing, advertising, sales and lead generation metrics.

4. Assessment of customer satisfaction and retention including customers and distributors.

5. Assessment of product/ service quality compared to industry.

6. Sales performance of brand vs competitors and trend.

7. Assessment of whether current marketing plan achieves stated financial and non-financial goals and objectives

8. Recommendations for improvement

This process allows our clients to view their business from “outside the glasshouse” without the emotion, history and patch protection that make it difficult to see all these aspects clearly when you are driving the business on a daily basis.

To get a better understanding of the marketing audit process and how it can improve your business performance, contact John at digital@cooee.co.nz


Comments  7

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    02 Nov 2015

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