Streets launched Australia’s first outdoor facial recognition billboard for Magnum Infinity. The billboard was on display in Sydney, Melbourne and Brisbane in May, using a camera with facial recognition technology that provides the user with instructions, via a three-step screensaver. After smiling to activate, the user begins to bite the Magnum Infinity on the billboard. With each attempt at biting, the camera in the billboard registers the user’s mouth movements and imitates it by biting the ice cream that is on the screen. Users can also smile for their photo to be uploaded onto the Street Magnum Facebook page.