How to improve the effectiveness of your communication

Now we could all do better in this department couldn’t we?

Yesterday I had a visit from Mr Ramesh the Chairman and Mr Senthil the Chief Operating Officer of Adinn, a creative services company based in India. They were kind enough to bring me this gift.

Partnership and commitment

They explained that this is a traditional gift symbolising partnership and commitment. They also explained that the male figure on the right is blind and the female figure on the left is deaf.  As a result they were a committed couple with strong cooperation and communication skills.

However, to really get a handle on how to improve communication in a professional and personal context, think of yourself in a face-to-face conversation and allocate a percentage of importance to each of the following components:

• Your words;
• Your tone;
• Your body language.

Now if you are anything like me you would have scored the relative importance in roughly the order you see above.

However, research tells us that the truth is, in fact, quite the reverse with:

• Words = 7%;
• Tone = 38%;
• Body language = 55% of communication impact.

While this insight may be interesting for us on a personal level it is vital when considering the ratio of words to pictures and the environment that advertising message appears in.

Contact COO’EE today and let us share communication strategy options with you. COO’EE – we’re here to help.