our blog

Once upon a time B2B businesses floated about in their own lead generating network consisting of business relations, trade channels, and directory marketing.  They typically had a more defined target customer that required few contact channels to get in touch … Continue reading →

Online marketing is an increasing reality for many New Zealand businesses but when you match our adoption of online spending with other countries, we’re far behind the curve.  In isolation that might seem insignificant – we’re a different market  – … Continue reading →

What is Google Plus? Should we consider it for social media marketing, or is it dead?  Let’s start by being blatant. Google Plus by all means is no Facebook based on user statistics.  G+ has 500 million registered users, 235 … Continue reading →

As we mentioned in one of our earlier posts, many a social network begins as solely that: a social network. Advertising isn’t considered until later. We’ve seen how this has slowly, yet drastically changed with Facebook, and now we’re seeing … Continue reading →

Remember those sunglasses in the movies? The fancy ones that told some spy all this information and fancy colour graph things…kind of like what Iron Man sees in his suits? Well, thanks to Google, they now exist.   Well kind … Continue reading →

The Digital Marketing World is often viewed as a parallel marketing world, existing in its own little wild west.  It can be hard to even begin to contemplate developing a successful marketing plan for this online space.  As a way … Continue reading →

How creative is your company?  How well is your brand’s uniqueness being conveyed in a market place dominated by parity products making parity claims? We can help you break out, just let us know and we’ll get the hammers ready. … Continue reading →

Everybody loves a good APP and here at COO’EE we’ve scoured the appshere for 2013’s best apps. Here’s what we came up with, in no particular order: Moves This handy app is aptly named: it tells you how much you … Continue reading →

Twitter have recently released what is quickly becoming social media’s Next Big Thing. It’s called Vine, and it’s perhaps most adequately described as the 140 character equivalent of video. Videos in the app Vine are limited to only six seconds. … Continue reading →

It’s a bold statement, but we’ll throw it out there anyway. Having a responsive website should be the only way forward for any new website build. So, what is responsive web design, and why is it important? When Apple’s iPhone … Continue reading →